ADI Design Museum

The collection

The ADI Design Museum houses the entire repertoire of the winning projects of the Compasso d’Oro Award, an award born in 1954 from an idea of Gio Ponti to valorise the quality of made-in-Italy design – today the oldest and most institutional recognition of the sector worldwide.

A dynamic museum, constantly evolving and intended to tell the story of Italian design in its industrial, economic, cultural and social, popular and research aspects. In addition to the Permanent Collection, the museum’s spaces host in-depth temporary exhibitions, spaces for business meetings, design lessons, workshops for children, as well as transversal initiatives and meetings for the general public – with the aim of contributing to the dissemination and enhancement of design culture on a national and international level. There is also a library, ADI headquarters and historical archive, a bookshop and a catering area.

The history

Inaugurated in May 2021 in 5,000 square metres of exhibition space in the square of the same name, the ADI occupies the former industrial area between Via Ceresio and Via Bramante, a space that in the 1930s was a depot for horse-drawn trams and an electricity distribution plant.

The museum is managed by the Fondazione ADI Collezione Compasso d’Oro, set up in 2001 by ADI – Associazione per il Disegno Industriale (Industrial Design Association) to preserve and enhance what has been built up over the decades of the award’s activities: a national cultural heritage, recognised by the Ministry of Culture as being of “exceptional artistic and historical interest”.

Even the new logo becomes an instrument of narration of the new space: abandoning Bob Noorda’s Helvetica, linked to the specificity of the Association from its origins, Michele Provinciali’s design for the 10th Triennial in 1954 becomes the symbol of this new reality, with the addition of the two initials of the name Design Museum and the A for the Golden Compass, but simplified with respect to Albe Steiner’s style original design.

Photo: ADI Design Museum, Milan

Temporary exhibitions

POLAROID PARTY We design people of the 80s and 90s

Opening hours:

Monday to Sunday from 10.30 am to 8 pm.
Last admission 7:15 pm.

Closing time:


Average visit time:

2 hours

Temporary exhibitions included in the ticket price

Books and guides


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