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rocca di soragna
In the museum

Rocca Meli Lupi di Soragna, where wealth and mystery intertwine

Not all castles have remained under the administration of the same family throughout the centuries.
Not all castles preserve the unchanged charm of past eras. Not all castles are inhabited by a ghost who, when displeased, makes its feelings known to the living. Not all of them – but the Rocca Meli Lupi di Soragna, in the province of Parma, certainly does. This ancient medieval castle transformed into a princely residence is home to Diofebo VI Meli Lupi, noble descendant of the historic family line, and still safeguards treasures and mysteries waiting to be discovered, including a spectral presence…

Read more »

BeCulture facilitates and accompanies travellers, art enthusiasts and the curious in visiting cities, museums and cultural institutions.

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In-depth information and thematic itineraries, tickets and our wide selection of books, official guides and certified and sustainable merchandise.

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Primavera copia
BeCulture News

What is BeCulture?

BeCulture is the platform dedicated to culture, created to accompany and facilitate travellers, art enthusiasts and the curious in visiting cities, museums and cultural institutions.  Through in-depth information and thematic routes, you can create a customised visit built around your interests. A unique and secure purchase that includes tickets, publishing and official and certified merchandise.  AVOID THE

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eleonora di toledo
Insights

Eleonora di Toledo: the female face of patronage and Florentine Renaissance fashion

Independent, dynamic and capable, Eleonora di Toledo (1522–1562) was one of the most important and influential female figures of the Renaissance. Daughter of the powerful Viceroy of Naples, Don Pedro Alvarez de Toledo, she married Cosimo I de’ Medici (1519–1574) at a very young age.
A deep love and strong bond developed between them, reflected also in the management of the Florentine court. Thanks in part to her influence, the Medici succeeded in strengthening their power across Tuscany and consolidating the Duchy after the turbulent republican period that had forced them to flee the city.
Portraits and documents from the period portray a confident and enterprising woman, capable of shaping ambitious projects and far-reaching visions, the results of which can still be admired today, such as the magnificent Giardino di Boboli.

Read more »
cosa vedere a torino musei reali
Art journeys

Turin revealed: 5 museums that tell the story of Italy’s first capital

Turin never fails to surprise first-time visitors. Perhaps it is its elegant, austere atmosphere, or the rich historical and artistic layering that defines it. A Savoy capital—and the first capital of Italy—a city of industry and culture, each district preserves traces of this complex and evocative identity. If you have a few days to spare, we recommend visiting five places which, more than any others, tell the story of the city’s illustrious past and its vibrant present.

Read more »
coppie famose nell’arte
Insights

The Sublime Art of being together: famous couples in art and life

It is said that Raphael was a skilled seducer and that Bernini once tried to kill his brother in a fit of jealousy after discovering his relationship with his lover, Costanza Bonarelli. It seems that Manet and Degas were in love with the same woman, which may have contributed to the tension between them. The lively romantic life of Pablo Picasso is well known.
Love has always been an essential part of artists’ lives and work. But what happens when romantic partnership intertwines with professional collaboration? Sometimes masterpieces are born, sometimes sparks fly. Let us explore the stories of five famous couples in 20th-century art.

Read more »
acconciature are rinascimento donna allo specchio tiziano
Insights

What have you put on your head? Women’s hairstyles in Renaissance Art

Hair, especially women’s hair, has attracted interest across many periods and cultures. Short or long, loose or styled, displayed or covered, fashion reflects religious and political norms, social conventions, and becomes a visible language of identity and belonging. In the Renaissance, hairstyles became increasingly varied and elaborate, and women adopted them to assert their role and express their personality. Let’s explore this fascinating world through a selection of artworks from that period.

Read more »
palazzo madama torino
In the museum

Palazzo Madama in Turin, an enchanting museum in the heart of the city

An ancient Roman gate, a medieval fortress, a princely castle and the seat of the first Senate of the Kingdom of Italy: Palazzo Madama in Turin, located in the very central Piazza Castello, has housed the collections of the Museo Civico since 1934. Across four floors, artefacts and works ranging from the Middle Ages to the Baroque period recount the history of art and craftsmanship in the region.
Let’s explore together the rooms of this enchanting museum – one of the most elegant buildings in the city – and take a closer look at some particularly curious and significant objects.

Read more »
rocca di soragna
In the museum

Rocca Meli Lupi di Soragna, where wealth and mystery intertwine

Not all castles have remained under the administration of the same family throughout the centuries.
Not all castles preserve the unchanged charm of past eras. Not all castles are inhabited by a ghost who, when displeased, makes its feelings known to the living. Not all of them – but the Rocca Meli Lupi di Soragna, in the province of Parma, certainly does. This ancient medieval castle transformed into a princely residence is home to Diofebo VI Meli Lupi, noble descendant of the historic family line, and still safeguards treasures and mysteries waiting to be discovered, including a spectral presence…

Leggi Tutto »
eleonora di toledo
Insights

Eleonora di Toledo: the female face of patronage and Florentine Renaissance fashion

Independent, dynamic and capable, Eleonora di Toledo (1522–1562) was one of the most important and influential female figures of the Renaissance. Daughter of the powerful Viceroy of Naples, Don Pedro Alvarez de Toledo, she married Cosimo I de’ Medici (1519–1574) at a very young age.
A deep love and strong bond developed between them, reflected also in the management of the Florentine court. Thanks in part to her influence, the Medici succeeded in strengthening their power across Tuscany and consolidating the Duchy after the turbulent republican period that had forced them to flee the city.
Portraits and documents from the period portray a confident and enterprising woman, capable of shaping ambitious projects and far-reaching visions, the results of which can still be admired today, such as the magnificent Giardino di Boboli.

Leggi Tutto »
cosa vedere a torino musei reali
Art journeys

Turin revealed: 5 museums that tell the story of Italy’s first capital

Turin never fails to surprise first-time visitors. Perhaps it is its elegant, austere atmosphere, or the rich historical and artistic layering that defines it. A Savoy capital—and the first capital of Italy—a city of industry and culture, each district preserves traces of this complex and evocative identity. If you have a few days to spare, we recommend visiting five places which, more than any others, tell the story of the city’s illustrious past and its vibrant present.

Leggi Tutto »
coppie famose nell’arte
Insights

The Sublime Art of being together: famous couples in art and life

It is said that Raphael was a skilled seducer and that Bernini once tried to kill his brother in a fit of jealousy after discovering his relationship with his lover, Costanza Bonarelli. It seems that Manet and Degas were in love with the same woman, which may have contributed to the tension between them. The lively romantic life of Pablo Picasso is well known.
Love has always been an essential part of artists’ lives and work. But what happens when romantic partnership intertwines with professional collaboration? Sometimes masterpieces are born, sometimes sparks fly. Let us explore the stories of five famous couples in 20th-century art.

Leggi Tutto »
acconciature are rinascimento donna allo specchio tiziano
Insights

What have you put on your head? Women’s hairstyles in Renaissance Art

Hair, especially women’s hair, has attracted interest across many periods and cultures. Short or long, loose or styled, displayed or covered, fashion reflects religious and political norms, social conventions, and becomes a visible language of identity and belonging. In the Renaissance, hairstyles became increasingly varied and elaborate, and women adopted them to assert their role and express their personality. Let’s explore this fascinating world through a selection of artworks from that period.

Leggi Tutto »
palazzo madama torino
In the museum

Palazzo Madama in Turin, an enchanting museum in the heart of the city

An ancient Roman gate, a medieval fortress, a princely castle and the seat of the first Senate of the Kingdom of Italy: Palazzo Madama in Turin, located in the very central Piazza Castello, has housed the collections of the Museo Civico since 1934. Across four floors, artefacts and works ranging from the Middle Ages to the Baroque period recount the history of art and craftsmanship in the region.
Let’s explore together the rooms of this enchanting museum – one of the most elegant buildings in the city – and take a closer look at some particularly curious and significant objects.

Leggi Tutto »
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