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Bruno Munari compasso d'oro
Insights

Bruno Munari’s Compassi d’Oro: a multifaceted artist and designer

Independent artist, advertising graphic designer, author of books for children and adults, inventor of industrial products and of the Macchine inutili: during his long and prolific career, Bruno Munari (1907–1998) was everything and its opposite. Driven by unquenchable curiosity and boundless imagination, he succeeded in merging fantasy and ingenuity, creative freedom and design in works that still feel original and relevant today.
His activity as a designer was widely acclaimed, and Munari was awarded the Compasso d’Oro—the oldest and most prestigious recognition in the field—no fewer than four times. And you might be surprised to learn that the credit also goes to a little monkey…

Read more »

BeCulture facilitates and accompanies travellers, art enthusiasts and the curious in visiting cities, museums and cultural institutions.

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Designed as a space for travelers and art and culture enthusiasts, BeCulture accompanies visitors before, during and after the visit.

In-depth information and thematic itineraries, tickets and our wide selection of books, official guides and certified and sustainable merchandise.

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Primavera copia
BeCulture News

What is BeCulture?

BeCulture is the platform dedicated to culture, created to accompany and facilitate travellers, art enthusiasts and the curious in visiting cities, museums and cultural institutions.  Through in-depth information and thematic routes, you can create a customised visit built around your interests. A unique and secure purchase that includes tickets, publishing and official and certified merchandise.  AVOID THE

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vaso françois
Masterpieces

The François Vase: the story of the magnificent Greek krater born (at least) twice

A remarkable artefact, the François Vase is a rare and invaluable example of Attic ceramic production—so much so that some scholars have proposed renaming it Rex vasorum, the King of Vases. Its fame stems from its unusual shape and the magnificent painted scenes that cover its surface. Dynamism and stillness, solemnity and heartbreaking pathos alternate in this unique piece, which still bears the signs of a fortunate—yet at times chaotic—history.

Read more »
casa manzoni
In the museum

Casa Manzoni, the Museum celebrating the intimate world of a great writer

Casa Manzoni combines the charm of a historic residence with the documentary function of a museum. The Milanese home of the great writer from 1814 until his death, it preserves some rooms in their original layout and devotes others to telling the story of the man, the writer, and his work. A rich and recently updated exhibition route—following a project by Michele De Lucchi’s architecture studio—guides visitors through the life and legacy of one of the most significant figures of 19th-century Italy.

Read more »
galleria palatina palazzo pitti madonna della seggiola
In the museum

The Galleria Palatina at Palazzo Pitti: a journey through Renaissance and Baroque painting

The Galleria Palatina is one of the museums housed in Palazzo Pitti, the former grand ducal residence in the heart of Florence. Located on the piano nobile of the building, alongside the Royal and Imperial Apartments, it preserves today a collection of paintings that is unique in the world—an outstanding example in the Italian panorama for its layout, which has remained virtually unchanged since the 18th century.

Masterpieces by Raffaello, Tiziano, Bronzino, Rubens, and Caravaggio (to name but a few) line the walls of its magnificent rooms, adorned with stuccoes, gilding, and frescoes: a testament to the refined taste of Medici collecting and the subsequent Lorraine administration.

Read more »
museo salvatore ferragamo
In the museum

Salvatore Ferragamo and his Museum: the flair and genius of a footwear artist

If we wear wedges today, if our heels are comfortable, precious or simply colourful, we owe it to Salvatore Ferragamo. Born into humble beginnings, he conquered American celebrities and the global public with the bold originality of his footwear—an expression of rare and brilliant creativity. The Museo Salvatore Ferragamo is dedicated to the man and his creations, one of the most important and iconic figures in Made in Italy fashion.

Read more »
galleria colonna roma
In the museum

Galleria Colonna: a priceless collection within the walls of a historic Palazzo

A dynasty that has spanned eight centuries, a palazzo radiating all the grandeur of the Baroque, and an extraordinarily rich art collection: these are the elements of a true yet incredible story, one that spans the centuries and reaches us today. The address is Piazza SS. Apostoli 66 in Rome, home to Palazzo Colonna since the 14th century, named after the family who still reside there. This sumptuous residence houses one of the city’s most important art galleries.

Read more »
Bruno Munari compasso d'oro
Insights

Bruno Munari’s Compassi d’Oro: a multifaceted artist and designer

Independent artist, advertising graphic designer, author of books for children and adults, inventor of industrial products and of the Macchine inutili: during his long and prolific career, Bruno Munari (1907–1998) was everything and its opposite. Driven by unquenchable curiosity and boundless imagination, he succeeded in merging fantasy and ingenuity, creative freedom and design in works that still feel original and relevant today.
His activity as a designer was widely acclaimed, and Munari was awarded the Compasso d’Oro—the oldest and most prestigious recognition in the field—no fewer than four times. And you might be surprised to learn that the credit also goes to a little monkey…

Leggi Tutto »
vaso françois
Masterpieces

The François Vase: the story of the magnificent Greek krater born (at least) twice

A remarkable artefact, the François Vase is a rare and invaluable example of Attic ceramic production—so much so that some scholars have proposed renaming it Rex vasorum, the King of Vases. Its fame stems from its unusual shape and the magnificent painted scenes that cover its surface. Dynamism and stillness, solemnity and heartbreaking pathos alternate in this unique piece, which still bears the signs of a fortunate—yet at times chaotic—history.

Leggi Tutto »
casa manzoni
In the museum

Casa Manzoni, the Museum celebrating the intimate world of a great writer

Casa Manzoni combines the charm of a historic residence with the documentary function of a museum. The Milanese home of the great writer from 1814 until his death, it preserves some rooms in their original layout and devotes others to telling the story of the man, the writer, and his work. A rich and recently updated exhibition route—following a project by Michele De Lucchi’s architecture studio—guides visitors through the life and legacy of one of the most significant figures of 19th-century Italy.

Leggi Tutto »
galleria palatina palazzo pitti madonna della seggiola
In the museum

The Galleria Palatina at Palazzo Pitti: a journey through Renaissance and Baroque painting

The Galleria Palatina is one of the museums housed in Palazzo Pitti, the former grand ducal residence in the heart of Florence. Located on the piano nobile of the building, alongside the Royal and Imperial Apartments, it preserves today a collection of paintings that is unique in the world—an outstanding example in the Italian panorama for its layout, which has remained virtually unchanged since the 18th century.

Masterpieces by Raffaello, Tiziano, Bronzino, Rubens, and Caravaggio (to name but a few) line the walls of its magnificent rooms, adorned with stuccoes, gilding, and frescoes: a testament to the refined taste of Medici collecting and the subsequent Lorraine administration.

Leggi Tutto »
museo salvatore ferragamo
In the museum

Salvatore Ferragamo and his Museum: the flair and genius of a footwear artist

If we wear wedges today, if our heels are comfortable, precious or simply colourful, we owe it to Salvatore Ferragamo. Born into humble beginnings, he conquered American celebrities and the global public with the bold originality of his footwear—an expression of rare and brilliant creativity. The Museo Salvatore Ferragamo is dedicated to the man and his creations, one of the most important and iconic figures in Made in Italy fashion.

Leggi Tutto »
galleria colonna roma
In the museum

Galleria Colonna: a priceless collection within the walls of a historic Palazzo

A dynasty that has spanned eight centuries, a palazzo radiating all the grandeur of the Baroque, and an extraordinarily rich art collection: these are the elements of a true yet incredible story, one that spans the centuries and reaches us today. The address is Piazza SS. Apostoli 66 in Rome, home to Palazzo Colonna since the 14th century, named after the family who still reside there. This sumptuous residence houses one of the city’s most important art galleries.

Leggi Tutto »
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